Get paid for your ideas.
Not your time.
Create and sell your first course in three weeks without spending all your cash on Facebook ads.
Here's why most people are stuck trading their time for money
🤔 "I can't create and sell my ideas online because..."
- I don’t know enough to teach other people.
- I need a huge audience to make money online.
- Nobody will ever pay me for my ideas.
- Creating a course takes forever.
✋The truth is that:
- There are thousands of people out there that can benefit from what you know. You need help understanding your value and deciding how you want to serve others.
- You don’t need a huge following to make your first few sales. And you already have an audience and don’t realize it.
- Many people need your help and will pay if you can help them.
- You can create a course in 3 weeks or less, especially with the help and encouragement inside Courses That Scale.
🤗 And you don't have to do it all on your own:
- Learn the skills you are missing.
- Get frameworks that make it easy to organize your ideas.
- Use proven methods to sell your ideas.
- Join creators like you that are leaving their 9 to 5 jobs.
After years of struggling with self-doubt, procrastination, and people-pleasing, I finally broke free.
Let me show you some of my results:
From 5 to 6 figure launches in 6 months without spending a dime on ads.
Khe Hy
Founder, radreads.co
"Marcio's been instrumental in the growth of the SYP course."
Over $100k in course sales in 90 days, without complicated funnels or lambos.
Ted Seides
Founder, Capital Allocators
"Marcio’s coaching has allowed us to roll out a valuable online course, immediately surpass our minimum audience, and expand to something special in just 6 weeks."
These results look great, but I had my fair share of struggles along the way.
I fell into a few common pitfalls that most inexperienced course creators struggle with that you can avoid today:
#1: The "course builder" mistake
Creating and launching a new course is similar to starting a new business. There's the minimal startup cost, but there's still a risk you won't reach your sales goals.
That's especially true when you fall into "course builder thinking" that 'if you build it, they will come.'
Before you build, it's essential to do your research, think about your niche, and package your course the right way.
#2: The "zombie list" mistake
I once worked with a creator with hundreds of thousands of social media followers. I was so sure his sales would go through the roof.
Unfortunately, I learned that having a lot of social media followers isn't a clear indicator of potential sales.
I learned that my client had a disease that infects the email lists of course creators everywhere that I call "zombie lists." A zombie list is a long list of emails made up mostly of people who love giving their emails away in exchange for a lead magnet and freely feeding off your fresh ideas (like zombies love fresh brains) but are never really interested in getting "in the game" and taking action.
You want to avoid that happening to your email list. Instead, you want to build a bright, healthy email list with real, living, and breathing humans ready to learn and buy from you.
#3: The "sophomore course slump" mistake
Another common struggle most creators deal with is generating sales consistently.
It's common to sell a few dozen seats in your first or second course launch to people in your network. But then suffer a "sophomore course slump" where your sales decrease or plateau.
However, with a plan to attract more customers, you too can navigate through a Sophomore Course Slump successfully.
Those losses were embarrassing and made me rethink my entire process, approach, and skills.
I wanted to make creating a course and an offer faster and easier and give better odds of success to my clients.
So I bought, read, and copied everything I could get my hands on that had anything to do with selling courses, coaching programs, and info products.
I worked with other experts at Maven, Class Growth, and Classpert.
I invested over $30k in courses, books, and training programs in SEO, email marketing, content marketing, web analytics, sales, coaching, mindset training (yes, I learned all about manifesting), and more.
There are only two kinds of people on the internet: those who build on it and those who do not.
Here's the breakdown of the four categories of people building on the internet and what they are like:
- Idea Collectors - collect and consumes ideas.
- Idea Repeaters - collect and consumes ideas and share the content they consume.
- Idea Builders - collect and consume ideas, share the content they consume, and add their POV.
- Idea Investors - collect and consume ideas, share the content they consume while adding their POV, deliberately create their niche, and turn ideas into assets that pay them while they sleep.
A few years ago, I would say yes to any digital marketing job to make ends meet and learn.
SEO, email marketing, web analytics, creating funnels, running Facebook ads, you name it.
If I could help companies like BMW, Kettle & Fire, and THE TEN SPOT make money, working with course creators would be a cinch.
That's what I thought until I signed on two clients to help them create and launch their courses.
They had interesting-looking courses, sizeable audiences, and were confident about what they wanted to teach.
But both of their course launches bombed.
Sales were low, and my clients were unhappy.
Those losses were embarrassing and made me rethink my entire process, approach, and skills.
I wanted to make creating a course and an offer faster and easier and give better odds of success to my clients.
So I bought, read, and copied everything I could get my hands on that had anything to do with selling courses, coaching programs, and info products.
I worked with other experts at Maven, Class Growth, and Classpert.
I invested over $30k in courses, books, and training programs in SEO, email marketing, content marketing, web analytics, sales, coaching, mindset training (yes, I learned all about manifesting), and more.
Courses That Scale includes the best ideas from other experts and from my own experience, and you can get access to this proven system today.
Hank Strmac
Chief of Staff, Capital Allocators
"Marcio helped us prepare for our course launch more efficiently more than we would on our own. Marcio is thorough and thoughtful in how he structures his teaching for the course launch. I think identifying our target audience and the ideal avatar was really impactful for us, which helped improve the rest of the preparation for our course launch. So we, without a doubt, couldn't believe Marcio."
Here's what you'll get in Courses That Scale:
Your Origin Story
Identify the problem you should be solving that aligns with your strengths and so that you can get the most ROI from your experience.
Top Outcome Finder
Position your course around a clear, measurable outcome that will capture your customer's attention.
Your Favorite Customer
Finally, figure out who you should target that’s most likely to buy, and pay you a premium to make sure you are building your course for the right customer without months of user research.
Course Outline Builder
Get 100% clear on what you should teach, what your process is, and how to structure your course.
- Course Builder Template to quickly create a customize your slides
- Live training to show you how to make live courses fun, interactive, and 10x more valuable than other courses you’ve taken before.
Brand Your Ideas
Turn your ideas into branded solutions to quickly increase your authority.
- Course Branding Template - Access our template to package your lead magnets so they convert, teach and excite people to want to learn and buy from you.
- Live training to build branded ideas with you.
6-Figure Messaging
Quickly design messaging for your course that is clear and persuasive.
Customer Magnet
Create an intro offer that creates customers for your business at scale, even if you don’t have an audience.
Top of Mind Content
Turn your course content into articles that build your authority, generate organic traffic, and more.
FB Ads Launchpad
Quickly create Facebook Ad Campaigns that are optimized for profits and help you generate customers and build traffic in days instead of months.
🤝What's included when you invest in Courses That Scale
Get paid for your ideas. Not your time.
Create and sell your first course in three weeks without spending all your cash on Facebook ads.
- 1-year access to one of the Courses That Scale Intensives (3-week live training)
- 1-year access to all Courses That Scale recordings, frameworks, and templates.
- 1-year access to live weekly coaching calls.
- 1-year access to the Constant Creator Program that will provide you with additional training and support to prepare you for market trends (currently in development).
Here’s why you'll want to join sooner rather than later:
- Seats 1-20 - $199
- Seats 21-30 - $299
- Seats 31-40 - $399
- Seats 41-50 - $499
🎁Bonuses
🎁 Content Creation Cube
Content creation should be easier. Easily create endless content to promote your course in a way that positions you as an expert and eliminates wasting time on content that isn’t aligned with your course.
🎁 Chat GPT Accelerator
Learn how to use Chat GPT to create more content that doesn’t sound generic and is aligned with your course.
🎁 Notion to Twitter integration
Get access to an integration that will allow you to promote your course directly to Twitter right inside Notion.
🎁 Content Machine
Get access to a process to turn cold leads into customers that scale with you by automating your email marketing.
✔ Use our email templates to promote your offer, POV, to your customers.
🎁 Live customer research training
Validate the top problems your customers are trying to solve
🎁 Live and group feedback on the work you’ve completed inside the CCC.
🎁 Live and recorded training for how to market your course
How to create your first ad campaign to generate targeted prospects, calculate your profits, and generate your first 10 testimonials in less than 90 days, even if you are terrified of running ads.
🎁 Creator Mindset Tips
I’m no expert in the mindset game, but I’ll share what has worked for me in the past to get over procrastination, imposter syndrome, and people-pleasing. This can help you be more productive, think bigger, and feel less anxious.
🎁 Audience Amplifier Playbook
3-step process to build your audience without spending a dime on ads so that you can sell your course, ideas, content, and more.
🎁 Email Machine
Learn how to quickly create email campaigns that turn leads into customers while you sleep without complicated email funnels.
Robbie Crabtree
Founder, Performative Speaking
"I’m lucky to have worked with Marcio as the business has now doubled its monthly revenue with a clear path to far larger numbers in the near future."
Who it’s for and who it’s not for
👍 Courses That Scale is for you if:
- You want to help other people solve a problem you’ve solved before
- You want to create a digital product like a course or coaching program
- You’ve downloaded the Course Creator Canvas and want individualized feedback on your work
- You’re determined to start getting paid for your ideas instead of your time.
- You want to create more ideas instead of just consuming content.
- You want a system that allows you to help more people while keeping yourself on track with your goals.
👎 Courses That Scale is not for you if:
- You want to trade all your time for money.
- You are looking for a get-rich-quick scheme.
- You’re looking for someone to do all the work for you.
👋 Hi, my name is Marcio Santos,
If you want to get paid for your ideas instead of trading all your time for money, and you struggle with self-doubt, imposter syndrome, procrastination, people-pleasing, shiny object syndrome, and the like, this course is for you.
Courses That Scale is designed to help you overcome these challenges so you can finally get paid for your ideas instead of your time.
In Courses That Scale, you will be surrounded by other people like you, who are creating leverage with their ideas, and genuinely interested in growing.
You need to know when it is right for you to take action. But if now is not the right time then when?
Will waiting for another opportunity, another day, week, month, or year get you closer to reaching your goals?
Wherever you land, I wish you the best and hope to see you inside Courses That Sell.
Talk soon,
Marcio Santos
Özlem Özkan
Creator of Dare to Ask
"It was great to get coaching from Nerd Digital. Marcio, thank you so much for being there. It allowed my business to grow, it allowed me to think very specifically about my audience, and it allowed me to be critical with my wording toward the audience. I am so grateful for Nerd Digital. Thank you so much. You need to get coaching from Marcio of Nerd Digital because you will know he is fully present with you when Marcio is your coach. He thinks through; he looks at things from different viewpoints. He also helps you look at things from different viewpoints, so next time again, I want to be coached by you, Marcio; thank you so much."
😀 1 Year Love it or Leave it Guarantee
Try out our course and our support for up to a year, and if you’re not 100% satisfied, we will give you your money back. No hard feelings.
FAQ'S
Courses That Scale is the only program that will teach you how to create your niche and course and offer and help you sell your course in 3 weeks without spending all your cash on Facebook ads.
Courses That Scale is the only program that gives you the roadmap and frameworks for free before you join the class.
Courses That Scale is the only program that includes one year of access to ongoing support to help you create, market, and sell your course.
Courses That Scale is also the only program that offers access to the Constant Creator Program (in development), which will provide additional training for members to adapt to market trends and opportunities.
This depends on your level of experience and where you are starting from.
You will have close to 20 hours of instruction in class and must put in at least another 10 hours to execute what you learn. The range is anywhere from 20-50 hours from start to finish.
To get the most out of Courses That Scale, get access to the Course Creator Canvas, and work through it on your own (especially the first and second phases) before you show up to class.
No.
You do not need experience with these things because you will receive live and recorded training on creating everything you need. Plus, you will receive templates and guides to make the process easier.
Live training to teach you, encourage you, and give you individualized feedback on your situation.
Recorded training to teach you what to do and how to do it.
Access to a support group where you can engage with other creators and get support.
Frameworks to help you visualize and understand what to do.
Yes, you can get your money back. And you have up to 1 year to ask for it.
Shu Omi
Creator of Youtube Kickstarter
"Marcio helped me build my first online course, which is about launching your YouTube channel and building on my audience; specifically, he helps me a lot to attract people and convert them into customers and make sales every day consistently. I recommend getting Marcio's coaching sessions if you're interested in building an online course to teach what you love while making money; he has lots of experience working with very successful creators and helped them a lot to build profitable courses and businesses. He's super generous and kind, and you'll love working with him."
🤝What's included when you invest in Courses That Scale
Get paid for your ideas. Not your time.
Create and sell your first course in three weeks without spending all your cash on Facebook ads.
- 1-year access to one of the Courses That Scale Intensives (3-week live training)
- 1-year access to all Courses That Scale recordings, frameworks, and templates.
- 1-year access to live coaching calls.
- 1-year access to the Constant Creator Program that will provide you with additional training and support to prepare you for market trends (currently in development).
Here’s how pricing will work:
- Seats 1-20 - $199
- Seats 21-30 - $299
- Seats 31-40 - $399
- Seats 41-50 - $499
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